J cole “The Fall Off”

Reshma Hakani, Staff Writer

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Jermaine Cole, better known as J. Cole, is a 34 year old talented rapper, singer, and record producer, that is worth about 60 million. With successful albums including Cole World, Born Sinner, Forest Hills Drive, 4 Your Eyez only, and KOD, J. Cole has gone at least platinum on each one. He is famous for (and often mocked for) his phrase “platinum with no features”, but the claim stands true. He hasn’t had features on some of his albums and they have still topped the billboard charts. In one of his more recent songs, “The London”, he raps, “A verse from me is like eleven birds I did the math/ it’s like 2000 dollars every word”. Each word of his verses reportedly cost $2,000, meaning he made $420,000 on the verse from that song alone. What. An. Icon.

 

Dreamville Records confirmed that J Cole is currently working on his sixth studio album. J. Cole also confirmed this on twitter and that the album, “The Fall Off” will be released in 2020. In a previous interview with Angie Martinez in 2018, J. Cole revealed that he has been working on this album since 2016. Already released songs, “Everybody Dies” and “False Prophets” were meant to be on “The Fall Off”, and still may appear on it. Not much else is known about the artist’s album.

 

To tease the album, J. Cole showed a satirical campaign ad at one of his concerts. The video begins by showing violence, politicians, police and then showing J. Cole as the solution. “The country needs a hero to turn to in these turbulent times. Jermaine Cole is that hero,” the narrator says. “He’s a man whose humility knows no bounds. A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate who can heal the inter-generational war…. There is only one answer, one true unifier to heal the country. Make your voice heard. Vote for The Fall Off in 2020.”

 

By just the name of it, “The Fall Off” may be Jermaine’s last album, and this is supported by a number of things. “The Fall Off” has the exact opposite name as “The Come Up”, his first project which started his career. Along with that, he has hinted about retiring in both interviews and songs. He had said in an interview that he felt he was done telling his story. On Wale’s “My Boy” he rapped, “The game’s too crowded, I’m about to get all the way up out it.” And again on 21 Savage’s “A lot”, he said “I had some fans that went and abandoned ship when they thought it wasn’t gonna pan out, I got a plan. Tell all your friends Cole on a mission cementing his spot as the greatest who did it before it all ends.” Since this album has been in Cole’s mind and in progress since 2016, it might just be a bigger picture than realized. J. Cole is satisfied with the music he has put out and the fans he has. He wants one final blow to change the minds of people who doubted him and secure his spot as a legendary artist before “it”, his career, all ends.